With my recent experience as a General Manager in a Berlin hotel, part of Grape Hospitality, and over 25 years in the international hotel business, including NH Hotels, Sol Melia, Hesperia, and Room Mate, I've gained a wealth of knowledge in distribution, marketing, sales, and operations.

With a passport filled with stamps from Spain to New York, Mexico to Buenos Aires, I've had the pleasure of opening hotels worldwide. Each destination brought its own unique challenges and charms, enriching my understanding of global hospitality.

I'm committed to simplifying complex sustainability information to engage stakeholders effectively, emphasizing the importance of addressing climate change, highlighting the benefits of adopting green practices, fostering collaboration, and enlisting influential leaders to drive change. My goal is to overcome challenges and become more effective in driving sustainable transformation.