From Insight to Action
Every guest journey is unique, but the goal remains the same - seamless experiences, heartfelt connections and a hotel that guests love to return to.
Our Guest Journey Scans provide a clear, objective evaluation of your hotel's experience, uncovering what delights, what disrupts and where hidden opportunities lie.
Our Guest Journey Scan Packages
360° Guest Journey Scan -
Starting from 61.100 DKK*
Your guests don’t just book a stay - they book an experience.
Our 360° Guest Journey Scan provides a detailed, unbiased assessment of how guests truly perceive your hotel.
We uncover what works, what’s missing, and how to create seamless, memorable experiences that drive loyalty, direct bookings, and revenue growth.
What We Evaluate:
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Digital First Impression & Booking Experience: Is your website easy to navigate, mobile-friendly, and optimized for direct bookings?
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Brand Storytelling & Identity: Does your communication create an emotional connection and differentiate your hotel from competitors?
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Guest Expectation vs. Reality: Do you live up to the promises made in your marketing and guest communications?
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Personalization & Guest Recognition: How well do you anticipate your guests' needs and create tailored experiences?
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Operational Efficiency & Service Excellence: Are your processes seamless, intuitive, and balanced with a warm, inviting atmosphere?
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Revenue Potential & Guest Budget: Do you generate additional revenue through upselling and direct bookings?
Why It Matters:
A refined guest journey turns visitors into loyal advocates. By understanding their experience, you can remove friction, create emotional connections, and increase revenue - all while strengthening your brand.
Deliverables (Within 48 Hours):
✔ Detailed Report:
A structured document containing all questions and answers for each touchpoint, providing a full breakdown of guest experience insights.
✔ HEART & MIND Evaluation Matrix:
A summary analysis of the report, highlighting key findings and areas for improvement for both emotional (HEART) and operational (MIND) excellence.
✔ 1-Hour Debrief Session:
A live session with our experts to review the findings, discuss strategic improvements, and answer any questions.
✔ Top Key Findings & Improvement Plan:
A prioritized overview of critical insights and solutions to enhance the guest journey, service quality, and revenue opportunities.
German Sailing Trip -
Starting from 74.400 DKK*
German-speaking guests expect clarity, efficiency, and seamless communication. Our German Sailing Trip is an extended version of the 360° Guest Journey Scan, specifically designed to evaluate how well your hotel meets the needs of this key market.
We uncover gaps, cultural misalignments, and opportunities to enhance trust, direct bookings, and long-term loyalty.
What We Evaluate:
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Cultural & Language Adaptation: Is the communication seamless, and does your service meet the expectations of German guests?
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Digital & Booking Experience: Is your website well-translated, and does it instill trust and confidence in direct bookings?
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Service & Hospitality Alignment: Does your staff deliver structured, efficient, and welcoming service for German travelers?
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Trust & Booking Confidence: Are pricing, cancellation policies, and booking processes clear and secure?
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Food & Beverage Suitability: Are menus, dietary preferences, and labeling adapted for German-speaking guests?
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Loyalty & Repeat Guest Strategies: Do you offer incentives to encourage return visits and brand loyalty?
Why It Matters:
German-speaking travelers look for clarity, efficiency, and trust when booking their hotel. If you align your hotel with their expectations, it enhances satisfaction, strengthens brand image, and increases the number of direct bookings as well as loyalty.
Deliverables (Within 48 Hours):
✔ Detailed Report and Analysis:
A structured document detailing every touchpoint and how well your hotel meets the unique expectations of German-speaking guests.
✔ HEART & MIND Evaluation Matrix:
A summary analysis of the report, highlighting key findings and areas for improvement for both emotional (HEART) and operational (MIND) excellence.
✔ 1-Hour Debrief Session:
A live session with our experts to review findings, discuss targeted improvements, and address your specific questions on catering to German guests.
✔ Top Key Findings & Improvement Plan:
A prioritized overview of recommendations to address cultural gaps, refine the booking experience, and foster long-term loyalty among German-speaking travelers.
ESG-Surfing Trip -
Starting from 80.700 DKK*
A truly sustainable hotel goes beyond reducing waste - it enhances guest experiences, strengthens business resilience, and creates lasting impact. Our ESG-Surfing Trip is an extended version of the 360° Guest Journey Scan.
We evaluate how well sustainability is integrated into your hotel’s operations and guest journey, ensuring that eco-friendly efforts are visible, engaging, and meaningful.
What We Evaluate:
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Sustainability Messaging: Are green initiatives clearly communicated, ensuring transparency and guest trust?
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Guest Engagement: Do visitors recognize and appreciate eco-friendly efforts, and are they encouraged to participate?
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Planet-Focused Practices: How effectively does the hotel manage energy, water, waste, and resource efficiency?
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People & Community Impact: Are ethical sourcing, social responsibility, and employee well-being embedded in operations?
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Biodiversity & Nature Integration: How does the hotel preserve local nature, support biodiversity, and incorporate green spaces?
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Certifications & Compliance: Does the hotel align with recognized sustainability standards (e.g., Green Sign, Green Key, Nordic Swan)?
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Sustainable F&B Practices: Does the hotel prioritize local sourcing, organic options, and food waste reduction?
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Green Guest Experience: Are eco-friendly practices seamlessly integrated into the stay, making sustainability effortless for guests?
Why It Matters:
Guests actively seek hotels that align with their values, prioritizing sustainability and ethical business practices. Embedding eco-conscious efforts into the guest journey enhances satisfaction, drives loyalty, and boosts long-term success.
Deliverables (Within 48 Hours):
✔ Detailed Report and Analysis:
A structured document detailing every touchpoint and evaluating how well your hotel integrates sustainable practices into its operations and guest journey.
✔ HEART & MIND Evaluation Matrix:
A summary analysis of the report, highlighting key findings and areas for improvement for both emotional (HEART) and operational (MIND) excellence.
✔ 1-Hour Debrief Session:
A live session with our experts to review the findings, discuss targeted improvements, and address your specific questions on integrating sustainable practices.
✔ Top Key Findings & Improvement Plan:
A prioritized overview of recommendations to strengthen your hotel’s green initiatives—enhancing transparency, improving operational efficiency, and fostering guest engagement in sustainable efforts.
*💡 Final pricing depends on hotel size, scope, and specific needs. Package prices exclude taxes, room costs, board, and travel expenses.